The bottle is dark blue in colour, which coincides with the fragrance of the product. Blue is able to portray the calming and cooling feeling of the marine and ocean. In addition, blue represents a sense of masculinity. The iconic water droplet also reinforces the imagery of the oceanic fragrance of this product. The labelling of the product is designed to be simple in the front, as men would prefer simple packaging with clear and short descriptions of a product.
Both 500ml bottle and travel size tubes will be sold. Although of different size, the shape of the product will be the same to better brand our product and to be easily identified. Instead of being round, the 500ml bottles will be slightly rectangular. The tops will be caps with lit instead of using a pump for the 500ml bottle, or a twist cap for the hotel supplies size bottle in 200ml. The hotel supplies size bottles are to cater to consumers who travel around or even for younger consumer class who tends to do outdoor activities. Hence, these travel size shampoo can be easily carried around with its reduced weight.
The bottles will be made from Polyvinyl Chloride (PVC), which is extremely resistant to oils, has very low oxygen transmission. It provides an excellent barrier to most gases and its drop impact resistance is also very good. Furthermore, it is chemically resistant, and is commonly used for shampoos products. Other than being blue, the bottle will also be opaque to decrease the possibility of the product being reactive under light.
